One of my favorite WDFN sports radio personalities, Bob "Wojo" Wojonowski, often yells "Gimmick!" at various headlines, celebrity news, and sports trades. I hope Bob yelled out when he heard that Apple released their web browser for Windows.

Frankly, my thoughts are that it is a lot of nothing. For many it is the greatest thing since sliced bread, simply because of the company name that developed it. For others (mindless Microsoft cronies) it is a spawn of Satan, never to be used. Then there is me, Mr. Cynical. I don't like Apple or Windows. Steve Jobs and Bill Gates are on my LeBron James list. If I met them, I would treat them casually and coolly, not fawning over them or giving them undue respect. Simply a polite hello is all I would extend. But as I was saying...

The Safari-for-Windows experiment is a sham. It's not super fast. They claim it's much faster than Firefox and Opera, but I've yet to see it load pages any faster than any other browser on my machines. It's not super cool. If you like the iTunes style and format, you'll probably enjoy Safari. Personally I think iTunes is the biggest waste of space since Courtney Love so I'm not falling over everyone to download Safari.

A gimmick is when you release a device that will only use Web 2.0 applications to protect your slow-as-crap-EDGE-data-network iPhone. Boo that. Sure, Apple wants developers to build Web 2.0 applications, and in order to run them on the iPhone, they have to work in Safari. So they need it to test it.

Apple is touting that they had over 1 million downloads in two days. Great. I'm happy for you. It'd be nice to get a read in two months of how many people are using it. That will be the real test.

Safari on Windows. Yawn.